Relay first revolutionized the athletic shoe industry, then transformed its visual identity through a comprehensive brand redesign. Its next sprint? Elevating its written messaging to truly reflect its spirit, drive, and mission. Night Swim led a strategy overhaul, meticulously crafting a brand narrative that aligned the internal team and served as a guiding light for refreshed web and packaging copy. Now, Relay's brand fully embodies its revolutionary business model.

Visual Identity by Samuel Truitt and Kael Rison