Your brand should work with your business, not against it.
Whether you’re nurturing a new idea or refreshing outdated brand architecture, we’ll help you dive beneath the surface and emerge with something greater.
Brand Strategy
the deep dive
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Who are you? Why do you exist? What does it all mean? (Okay, it’s not that serious, but we do want to make sure we understand where you started and where you’d like to go.)
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A collaborative brainstorm session to help us sharpen focus, refine goals, and ensure alignment. Richmond clients, we love doing this IRL!
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Building your brand strategy Bible. Includes your brand’s hero’s journey, mission statement, positioning statement, values, personality words, voice + tone, and any other relevant “north star” messaging components.
Starting at $3,500
Visual Identity
the reflection
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Gathering visual inspiration and defining your brand’s aesthetic direction, ensuring it aligns with your strategy, executes your vision, and appeals to your target audience.
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Delivering a comprehensive collection of your brand’s visual elements e.g. logos, fonts, colors, and imagery.
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Offering guidance and expertise for businesses with existing brand elements looking to level-up their design execution.
Starting at $2,500
Copy Writing
the clarity
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Bringing your brand strategy to life through customer-facing language that helps your audience more effectively learn, shop, and engage.
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Anchoring your business with a name that sets the stage for a memorable and lasting impression.
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Reinforcing your brand’s distinct personality across every touchpoint, including packaging, menus, and other physical branded content.
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Dreaming up the unforgettable one-liners made to be remembered and repeated.
Starting at $500 per page
Web Design + Development
the resurfacing
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Using Squarespace to build customized websites that maximize your brand’s impact and ensure usability and accessibility across all devices and audiences.
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Taking our tried and true method for building accessible + beautiful websites to Shopify, the best e-commerce platform in the biz. (Not sponsored, but Shopify, if you’re reading this…)
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Empowering business owners to confidently manage their new site.
Starting Rates:
Squarespace — $5,500
Shopify — $7,500
Wordpress — $10,500
Small businesses deserve big brands.
In an effort to make our process more accessible, we offer sliding scale rates on a case-by-case basis. Let’s talk about how Night Swim can work for you.