As Common House expanded to multiple locations across two states, it needed to reimagine how the brand was executed across all touchpoints. Night Swim co-founder Farrah Fox helped realize and implement updated branding, building a site in Squarespace designed to adapt to rapid growth, unify Commonhouse’s diverse suite of offerings, and open new member funnels. Farrah also designed print collateral, digital ads, and weekly emails that consistently reflected the brand’s evolving identity and ethos. These efforts not only strengthened the visual coherence across platforms, but significantly elevated the user experience, making it easy for current and prospective members to engage with and navigate Common House from any location.