Brand Strategy
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Web Design + Dev
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Art Direction
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Web Copy
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Brand Strategy • Web Design + Dev • Art Direction • Web Copy •
In a saturated senior care market, Commonwise needed to establish its brand with conviction, modernity, and authenticity. Night Swim led a comprehensive strategy overhaul to better align the Commonwise messaging with its audience, then put that messaging to work in a website redesign. The new site doesn’t just highlight Commonwise’s unparalleled approach to care, it demonstrates the power of an optimized information architecture to improve user experience and make dense information readily accessible to a wide audience.
